DIRECTV is the Exclusive U.S. Provider of DISHA India, Which Offers Uplifting Spiritual, Social and Cultural Programming
EL SEGUNDO, Calif., Feb. 2, 2011— DIRECTV, the world’s most popular video service, is now the exclusive provider of DISHA India in the U.S., offering spiritual, social and cultural programming to uplift the spirit and stimulate the mind. This invigorating channel is now available in all of DIRECTV’s South Asian programming packages, as part of the DIRECTV International platform.
“DIRECTV recognizes the desire within the South Asian community to stay connected to home through a diverse selection of culturally relevant programming,” said Toby Berlin, vice president of DIRECTV Programming Acquisitions. “The addition of DISHA India enriches our compelling selection of South Asian programming available on the DIRECTV International platform.”
“We have joined the DIRECTV platform to be offered alongside other leading South Asian programming that DIRECTV is bringing to the U.S.,” said Madhav Kant Mishra, DISHA India’s CEO. “With our programming, and DIRECTV’s South Asian offering that spans all genres and languages of interest to South Asian viewers, DIRECTV will now offer the most comprehensive South Asian multi-cultural programming platform available in U.S.A.”
Kirit C. Mehta, CEO of Cosmic Broadcasting Network Inc., U.S.A., who has brought the DISHA service to the Unites States, adds, “We look forward to the relationship we will have with DIRECTV as a partner, affiliate and friend. With this expansion we will strive to satisfy the deeply felt need of spirituality from the vast community of Indian residents in the United States.”
The multi-year agreement with DISHA India brings to viewers in the U.S. top-rated popular programs that have made DISHA one of the fastest growing spiritual networks and a preferred network to Asian Indians. The DISHA lineup features spiritual documentaries, “good news,” health shows, live events, socio-spiritual programming, cultural ceremonies, meditation, devotional music and astrology. DISHA broadcasts programming in Hindi, Gujarati and English.
DISHA India is now available to DIRECTV International customers on channel 2005. The channel is included in the HindiDirect™, HindiDirect™ II, TeleguDirect™ and BanglaDirect™ programming packages, and is also available a la carte for $14.99/mo. To receive one of DIRECTV’s International packages, customers must first subscribe to DIRECTV BASIC CHOICE™, PREFERRED CHOICE™, or any DIRECTV base programming package ($29.99/mo. or above). For more information on DIRECTV’s South Asian programming, please call 1-800-378-3309 or visit http://www.directv.com/international.
DIRECTV’s International platform currently offers a wide variety of programming in multiple foreign-languages, including Spanish, Russian, Hindi, Telugu, Bengali, Mandarin, Cantonese, Vietnamese, Tagalog, Korean, and Greek, to emerging ethnic markets throughout the United States.