DIRECTV and PBR Deliver First-Ever Professional Bull Riding 3D Broadcast to Homes Nationwide

October 18, 2011

On Oct. 30, DIRECTV’s n3D™ Delivers 3D Access to the World’s Best Bull Riders as They Compete for the Championship Title and $1 Million Prize at the 2011 PBR World Finals

EL SEGUNDO, Calif., and PUEBLO, Colo., Oct. 14, 2011 — This month, DIRECTV 3D fans will need to hold on tight as DIRECTV, one of the world’s leading providers of digital television services, and the Professional Bull Riders, the world’s premier bull riding organization, bring the final day of the richest bull riding event in the world to homes across the country in 3D for the first time. The 3D broadcast of the 2011 PBR Built Ford Tough World Finals will air on Oct. 30 at 4 p.m. ET on DIRECTV’s 3D channel, n3D™ (channel 103).

The Professional Bull Riders season will conclude in Las Vegas with the PBR Built Ford Tough World Finals, and the crowning of the 2011 PBR World Champion. The winner will receive the World Championship PBR Buckle and a $1 million bonus. The 2011 PBR World Champion will be the rider with the most Built Ford Tough Series points accumulated during the regular season and the World Finals. Top bull riders who will be competing at the event include Silvano Alves, Luke Snyder and Robson Palermo.

“There is some programming that looks good in 3D and then there is programming that is made for 3D,” said Chris Long, senior vice president, DIRECTV Entertainment. “Watching a 1,500-pound bull do a full body-roll while a rider holds on couldn’t be a more perfect example of why everyone should have a 3D TV in their home. We are turning the living room into a steel bull riding arena complete with the most powerful bulls on earth and a lineup of the best bull riders in the world ready to take the championship title. We couldn’t be more excited to partner with the PBR on this event, and will continue to provide our customers with compelling 3D programming that they can’t see anywhere else.”

“PBR has always embraced cutting-edge media to present our sport to the world, and 3D television was built for bull riding,” said Sean Gleason, PBR president and COO. “We’re thrilled to be working with DIRECTV, and look forward to this new way to bring fans even closer to the action, or in this case, the action closer to the fans.”

DIRECTV offers more 3D programming than any other television provider in the country. n3D (Ch.103), the nation’s first 24/7 3D network, is available at no additional programming cost to millions of DIRECTV HD customers*. n3D offers customers access to exclusive, original 3D programming such as DIRECTV’s award-winning series Guitar Center Sessions; the DIRECTV Celebrity Beach Bowl; On Deck With Jamie and Mike; and Fast Lane For Fun. DIRECTV also offers 3net and ESPN 3D as part of its 3D programming platform. For more information on n3D™, please visit http://www.DIRECTV.com/3D.

*3DTV and equipment required.

About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million, including Justin McBride with $5.5 million — the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards, alongside the National Football League, National Basketball Association and Major League Baseball. Nearly 2 million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to http://www.pbr.com, or follow on Facebook at http://www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.