DIRECTV is the first satellite TV company to participate in the Carbon Disclosure Project (CDP), for which we received a disclosure score of 91 out of 100—the highest score in 2012 of any first-time S&P 500 or Global 500 respondent. We also received a “B” for our performance score. To make this happen we built a sustainability team dedicated to tracking our emissions. We completed an annual carbon footprint review for the year 2011, which now represents our company footprint and serves as a benchmark for our future sustainability efforts. Then we hired an independent third party, Deloitte and Touche, to review and confirm our findings, which we then reported to the CDP. You can see our official audit statement from Deloitte and Touche here.
What is the Carbon Disclosure Project and how do companies participate in it?
The Carbon Disclosure Project (CDP) is a non-profit organization dedicated to helping companies measure, disclose, and manage their carbon footprint. By leveraging the markets and some of the world’s largest investors, governments, and shareholders, CDP creates serious incentives for companies to make their operations more sustainable.
To help companies and their investors see where each company stands on the sustainability scale, CDP has created a two-part scoring system. The first score is called the “disclosure score”—where ratings are between 1 and 100—and relates to the depth to which companies respond to CDP’s questions. Companies that provide a detailed portrait of their emissions and sufficiently answer CDP’s questions receive higher scores. The second score, called “a performance score,” reflects the efforts that a company has taken that year to act on the information they found from the disclosure score. This year DIRECTV scored a “B” in its performance score and we are looking to further increase this score in the year to come. Especially now that we have a much clearer picture of our carbon footprint and where our emissions come from.
As many say, knowledge is power. Now that we have the data to better understand our carbon emissions—from the fuel used by our vans to emissions from our employees’ business travel—we have the knowledge to work to make our business more sustainable.