At DIRECTV we’re dedicated to creating a more sustainable future. How exactly are we doing it? How do we know what issues to focus on? How do we measure our progress?
Working towards a sustainable future is no easy feat, and we still have opportunities to pursue. However, DIRECTV has made great strides and already taken important steps that we believe will help us in our sustainability journey.
While there is still work to do, DIRECTV has implemented sustainability practices throughout all aspects of our company.
Our work is guided by a team of more than 20 passionate leaders drawn from across the company. The team is overseen by our Executive Vice President, Services and Operations, and managed day-to-day by our Senior Director of Sustainability through our Supply Chain organization. These team members represent a wide variety of skills and expertise, so whether it’s making our receivers more efficient, finding ways to reduce packaging, or recycling electronic waste, our team members are focused on reducing DIRECTV’s environmental impact.
Having evaluated a wide range of issues where we have an impact, we identified the following four focus areas and set corresponding visionary principles to guide our efforts:
With these visionary principles in mind, we set the following short and mid-term goals:
Now that we have visionary principles to guide us and goals we’re working toward aggressively, we’re also keeping a close eye on our key indicators—the aspects of our business that give us the greatest insight into how our sustainability initiatives are progressing. We began our efforts in earnest in 2011; the 2011 data below sets a baseline we’ll measure our progress against:
|Key Indicator||Performance||Related Global Reporting Initiative Indicator|
|Materials used by weight (marketing paper only), lbs||41,030,000||GRI Core EN1|
|Percent recycled input materials (marketing paper only), %||73%||GRI Core EN2|
|Direct energy consumption, MWh||469,000||GRI Core EN3|
|Indirect energy consumption (electricity), MWh||147,600||GRI Core EN4|
|Total direct and indirect greenhouse gas emissions, metric tons carbon dioxide equivalent||202,665||GRI Core EN16|
|Other relevant indirect greenhouse gas emissions (Scope 3), metric tons carbon dioxide||Business travel 10,500
Upstream transport 33,640
Downstream transport 24,642
|GRI Core EN17|
|Emissions of ozone-depleting substances, metric tons||0.06 (HCFC-22)||GRI Core EN19|
|Total weight of waste by type and disposal method, tons||Waste 6,550
|GRI Core EN22|
|Total number and volume of significant spills, number||0||GRI Core EN23|
Note: Our key indicators align with the Global Reporting Initiative (version 3.1) environmental indicators (found here).
With this in mind, we will be able to monitor our progress as we move forward.