DIRECTV Tops DISH and AT&T U-Verse, Continues 13-Year Winning Streak Over Cable in 2013 American Customer Satisfaction Index

May 21, 2013

#1 in Picture Quality, HD, Range of Channels, Easy to Use Menu and Website Satisfaction Among Others

EL SEGUNDO, Calif., May 21, 2013 — For the 13th straight year, DIRECTV continued to outpace all cable competitors in customer satisfaction, according to the most recent survey by the American Customers Satisfaction Index (ACSI). In addition, DIRECTV surpassed both DISH Network and AT&T U-Verse in this year’s survey, ranking #1 in seven individual survey measures.

DIRECTV posted one of the largest increases over last year among its competitors, receiving an ACSI score of 72, reflecting customers’ overall satisfaction with the service. Based on the study results, DIRECTV ranked #1 in perceived quality, picture quality, HD picture quality, channel range, premium channels availability, easy to use menu and Website satisfaction.

“Every DIRECTV employee is focused on providing our more than 20 million customers with the best experience at every touch point of our relationship with them, and I’m proud to see our ACSI score reflects that effort,” said Mike White, chairman, president and CEO of DIRECTV. “We understand the needs of our customers are constantly evolving, and while we still have a lot of work to do, we continue to make significant progress in delivering not only the best customer experience, but the best entertainment experience with new products and services, making DIRECTV their first choice among television providers.”

The American Customer Satisfaction Index is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States. ACSI releases results for various sectors of the economy on a monthly basis to provide up-to-the-moment coverage over the entire calendar year. The national index is updated each quarter and factors in scores from more than 230 companies in 47 industries and from government agencies over the previous four quarters. The Index was founded at the University of Michigan’s Ross School of Business and is produced by ACSI LLC. ACSI can be found on the Web at http://www.theacsi.org.

 


About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 36 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its over 20 million customers access to more than 190 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 11 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 16 million customers. DIRECTV sports and entertainment properties include two Regional Sports Networks (Rocky Mountain and Pittsburgh), and minority ownership interests in Root Sports Northwest and Game Show Network. For the most up-to-date information on DIRECTV, please visit http://www.directv.com.

 

For more information:
Jade Ekstedt
DIRECTV
(310) 964-3429
jlekstedt@DIRECTV.com