Cinemax Set to Tweak Its Lineup to Enhance Audience Appeal

May 23, 2013

Beginning June 1, 2013, Cinemax will be making changes to its @MAX and WMAX channels to appeal to their growing Latino audience and parents sensitive to programming intended for adults:

• @MAX (Ch. 523) will become MAX Latino, a Spanish-language version of Cinemax flagship channel featuring hit movies, original series, and more.

• WMAX (Ch. 521) will become MovieMAX, a movies-only channel devoted to recent Hollywood hits and classic blockbusters appropriate for the entire family. You won’t find any R-rated movies on this channel.

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