Move over, Super Bowl. Step aside, Sochi 2014. There’s a new game in town. And it’s destined to win the hearts of millions. Or at least make them go, “Awww.” On Sunday, February 2, at 12/11c, Hallmark Channel will inaugurate Kitten Bowl, the greatest feline showdown in TV history. Hosted by animal lover and activist Beth Stern, this three-hour special event will test the mettle of the competing cats as they brave an obstacle course of hurdles, hoops, weave poles, lasers, and toys on strings. We sat down with Stern recently to talk about her love of animals and this exciting new event to raise awareness of pet adoption and animal welfare.
Where does your passion for animals come from?
I have been an animal lover all of my life! I grew up rescuing animals and have continued to do so all of my life. When I moved to NYC I started to work alongside the North Shore Animal League America, the largest no-kill rescue program with over 20 thousand adoptions a year. The cause is real and it’s now and the more we can do to draw attention to the program the better!
Why did you partner with Hallmark Channel for the Kitten Bowl?
Kitten Bowl is great — a celebration of cats and kittens. I have a passion for all animals but especially cats. My husband and I have been a foster family to over 50 kittens since June and adopted five cats, and we adore all of them! With Hallmark doing this great event for the cats, I am just so happy to be a part of it and shining a light on the need for animal adoption.
It sounds like you are more of a cat person than a dog person!
Haha, I am both! But cats hold a special place in my heart and they just make great pets and are super easy!
What is your favorite movie featuring animals?
I loved Marley and Me. The relationship that people have with their dogs was really captured by that film. A pet enters your life and is a big part of it, and unfortunately they don’t live as long as we do. It is a really beautiful film.
Kitten Bowl 2014 airs Sunday, February 2 at 12/11c on Hallmark Channel (Channel 312).