Industry’s Best Picture and Sound with New 4K Movies Available Tomorrow; DIRECTV Selected as 2015 CES Innovation Awards Honoree
EL SEGUNDO, Calif., Nov. 13, 2014 – DIRECTV continues its two-decade legacy of TV innovation this week by becoming the first multi-channel video provider to offer 4K Ultra HD programming direct to customers’ TVs.
Tomorrow, DIRECTV will begin offering a variety of new releases, popular films and nature documentaries in 4K, the industry’s best picture quality that features life-like clarity with nearly four times the resolution of HD. DIRECTV has teamed up with Samsung, the leading brand in UHD TVs, as its exclusive CE 4K UHD launch partner. Customers who have DIRECTV’s Genie HD DVR will be able to watch 4K programming on supporting 2014 Samsung UHD TVs.
“For more than 20 years, DIRECTV has been changing the way people watch TV as the first to move the industry from analog to digital to HD and now the ultimate TV experience with 4K TV,” said Romulo Pontual, executive vice president and CTO, DIRECTV. “The picture quality and depth of detail that 4K provides is nothing short of remarkable and we will continue to expand our 4K lineup as consumer demand grows and evolves.”
DIRECTV’s 4K Ultra HD programming is delivered in the highest resolution available and enables viewers to see sharper detail, smoother lines, and a richer color palette – even up-close images are clearer and more realistic. At launch DIRECTV will begin offering nearly 20 movies from both Paramount Pictures and Havoc with more titles to be announced soon. Movies include:
Customers will need an Internet-connected Genie HD DVR (HR34 and above), and a Samsung UHD TV that is DIRECTV 4K Ready. Pricing for 4K movies will range from $3.99 – $15.99, and will be on a per-movie-basis.
DIRECTV has been recognized as a 2015 CES Innovation Awards Honoree for its 4K Ultra HD VOD lineup delivered via the DIRECTV Genie HD DVR and DIRECTV 4K Ready TVs. The DIRECTV Genie HD DVR, which is currently in millions of DIRECTV customer homes, now allows receiver-less connections to supporting Samsung UHD TVs and creates instant availability of DIRECTV 4K VOD movies directly to those televisions.
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 38 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 20 million customers access to more than 195 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 14 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 18 million customers. DIRECTV sports and entertainment properties include two Regional Sports Networks (Rocky Mountain and Pittsburgh), and minority ownership interests in Root Sports Northwest and Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.