DIRECTV Drafts ‘Blue Chip’ Spokesmen Tony Romo and Andrew Luck To Round Out All-Pro Roster for NFL SUNDAY TICKET

April 23, 2015

Highly Touted ‘Prospects’ Join Veteran Pitchmen Peyton and Eli Manning, Creating Sports Marketing’s Most Dominant Lineup

EL SEGUNDO, Calif. and NEW YORK, April 23, 2015 – With the 2015 NFL Draft fast approaching, DIRECTV announced today its selection of Dallas Cowboys QB Tony Romo and Indianapolis Colts QB Andrew Luck as the newest members of the NFL SUNDAY TICKET spokesmen team.

The picks add even more muscle to DIRECTV’s 2015 sports marketing depth chart topped by current co-captains Peyton and Eli Manning, who have been DIRECTV spokesmen for more than a decade. Romo and Luck, who signed multi-year agreements, will join the Manning brothers in a wide variety of public relations, advertising and marketing activities to promote DIRECTV’s exclusive NFL football subscription service that is included at no extra charge with qualifying packages in new customer offers this year.

“The Mannings demand excellence from their teammates, so we knew we had to go big in the first round and select the highest caliber talent to expand our roster. Tony and Andrew were the most obvious picks,” said Alex Kaplan, senior vice president of Marketing, DIRECTV. “With four of the most prominent performers and personalities in the NFL, we’re taking our NFL SUNDAY TICKET marketing game to a whole new level.”

Over the years, DIRECTV’s creative advertising and original video campaigns featuring the Mannings have established NFL SUNDAY TICKET as one of the most popular sports TV products on the market. It’s for this same reason that it has become one of the more-coveted spokesman’s positions among NFL players.

“Every year, I look forward to seeing what hilarious videos or ads DIRECTV is going to come up with next for its NFL SUNDAY TICKET campaign,” said Romo. “I’m thrilled to now be a part of it, although I think I’m going to need to polish up my acting and comedy chops to keep up with Peyton and Eli.”

“There are a handful of products and ad campaigns that guys in the locker room pay attention to, and NFL SUNDAY TICKET is definitely one of them,” said Luck. “I’m expecting a healthy dose of trash talk from teammates.”

Since its inception in 1994, NFL SUNDAY TICKET has been changing the way multitudes of displaced NFL fans spend their Sunday mornings and afternoons watching their favorite teams play. Over the years, DIRECTV has evolved its NFL SUNDAY TICKET experience with new elements, including the RED ZONE CHANNEL, FANTASY ZONE Channel, HD Mix Channels, Player Tracker and statistical alerts for fantasy football players, instant highlights on the NFL SUNDAY TICKET app for computers and mobile devices, and games streamed to tablets or smart phones so fans can watch their team wherever they are.

DIRECTV has been equally innovative in its advertising and marketing for NFL SUNDAY TICKET, with award-winning ad campaigns, and video-driven digital campaigns, including the popular “Football Cops,” “Football On Your Phone,” and “Fantasy Football Fantasy” productions.

For more information on NFL SUNDAY TICKET and how to catch every out-of-market game, every Sunday afternoon – all in HD, on TV, the computer, smart phone or tablet, visit DIRECTV.com/NFL.

About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 39 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its over 20 million customers access to more than 195 full time HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 14 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 19 million customers. DIRECTV sports and entertainment properties include ownership interests and management of four Regional Sports Networks: ROOT SPORTS Rocky Mountain, Pittsburgh, Southwest and Northwest; and has minority ownership interests in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.

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